If DVR users ever lament the disparity of ads made just for their kind, rest assured that prayers do get heard.
Dubbed by Audi as the world’s fastest commercials, these :15 spots by Venables & Partners push the zippy new TT Roadster in a manner most trippy. The ads are blink-of-an-eye quick and according to the usual zealous PR guy, “[this is] the first time that DVR technology will be used as media – they’re so quick that they can only be understood by being rewound and slowed.”
Confident in their ability to mystify, the spots encourage users to rewind, then guides them back to TT-Truth.com.
Steve, getting all techie on Audi’s ass, lifts an eyebrow and notes, “It’s not the first time this sort of technique has been used to thwart fast forwarding, but if I was fast forwarding through this there’s no way I’d even see the sped up middle part. For a DVR-friendly ad to work, it’s got to have some constant that stays on the screen the whole time.”
You go, Steve.
The ads are nonetheless interesting and a bit of pause/play yielded interesting images, including the cake at left. Check out spots one and two.
