Cannes Young Lions competition entries for client Oxfam Great Britain have been mixed — and the stuff we’ve seen has been wince-worthy, running the “Horrors!” gamut from complete mundanity to gratuitous panty-dancing violence.
That all changes with “Douchebag Pie,” arguably the greatest climate change awareness ad for Generation: YouTube ever created.
And if it singlehandedly brings the word “douchebag” to the French lexicon, then all the better.
Bloody asinine work, man. But when it’s 6 in the morning and everything gives you rage, it hits the spot right. Like fried mozzarella sticks.
Work by Filmapprentice for the YouTube Cannes Young Lions Ad Contest.
