Yep, That Would Be a Yardstick.

  • 1 min read
oxfam-climate-change.jpg

For the Cannes Young Lions Ad Contest, Y&R Interactive/Israel/Mizbala entered a video on behalf of Oxfam Great Britain. All it does is drive climate change-conscious users to the Oxfam YouTube page — kind of a cheap prize after sitting through virtually nothing of entertainment value and then clicking — actually clicking! — on a button embedded inside the video.

Fail.

Picture of Steve Hall

Steve Hall

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