Philly Tries Targeting Gay Tourists. Well, Better than uwishunu.

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Philly is angling for the gay vote. The Greater Philadelphia Tourism Marketing Corporation just launched “Get Your History Straight” followed by the tagline, “…and your nightlife gay,” which — in tangent with SouthWest Airlines — will populate creative with gay locals.

At left is Matthew Izzo of Matthew Izzo Boutiques. See the full “We Your People” ad.

Others will appear on gophila.com/gay and on southwest.com/gaytravel. Check out Philly’s other campaign, uwishunu.

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Steve Hall

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