Tourism Dept Positions Philly as Land of Pleasures Untold

To drive people into the arms of Philly, the Greater Philadelphia Tourism Marketing Corporation gives us a print campaign called uwishunu (“You wish you knew” in … hipster-language?) which, from what we can tell, is all about people trying to infiltrate Philadelphia entryways.

See variations one and two.

The tagline: “Let curiosity get the best of you.”

Our curiosity is going, “What’s the heroin quotient in Philly?”