PETA Rides UGC for Big In on Open Apps Craze

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Loath to miss out on the open applications hype but too lazy (or busy hunting?) to build one, PETA is hosting a contest for people keen to develop a Facebook or OpenSocial app promoting PETA or its campaigns. (Does striptease State of the Union mean anything to you?)

“Remember: We’re PETA, so don’t be afraid to be racy, provocative, shocking, or even controversial if you want to,” the contest info reads.

Winners get a $500 Apple gift card, which can get you an iPod touch or one-fifth of a 17-inch Macbook Pro. Entries due Jan 25 so if you’re really into animal salvation, or just hate the crap out of KFC (which is as good an incentive as any), you better get crackin’.

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Steve Hall

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