Mr. T, the earring-sporting punk-squasher from our ’80s childhood, occasionally makes quirky ad appearances in which – to our surprise – he never seems to age.
And neither do his cameos seem to share a rhyme or reason. In a complete 180 from that last Snickers jaunt he did (see link above), he’s just appeared in a string of Hitachi ads for virtualization technology.
Yeah, that’s right, virtualization technology. And if you’re not sure what that is, watch this informative video – which won’t explain it anymore clearly, but which will demonstrate the following absolute truths:
– Per our decades-long suspicions, Mr. T’s first name is, indeed, “Mr”
– The “T” in IT does not stand for “technology,” and anyone who tells you otherwise is a liar, a zombie or an unhinged consultant
– Just when you think Mr. T’s gotten too soft for this gig, he pops somebody’s head open and eats his brain
– Mr. T’s magical funkadelic vest is not a dated special effect – it really does still give us chills
To better understand why Mr. T + anything = viral gold, Ian Schafer of Deep Focus actually sat down with The Man Himself to talk online video. It’s worth a watch, even if only to see Mr. T get all excited and start doing impressions of his own ads.
