We’ve seen weird shit sell razors before, but we’ve never seen an angle like this one.
For its Satinelle ice epilator, Philips explores the life of a transvestite. The premise is simple: he has feminine hair removal concerns AND a man’s intolerance for pain.
I loved the spot’s “tender journey” narrative. But that “Like all men he’s not great with pain” jab? It’s so wink-wink-nudge-nudge.
Jesus, Philips. You did a cool thing crossing the gender divide, but you screwed it all up with that last ra-ra for the Girls Team. We don’t need to be coddled.
UPDATE, 5/19/08: Boinkology scored an interview with Karis, the dancer in the ad. The boobs were fake, and he thinks of himself as less of a “tranny” than a sexually evolved person. Neato.
