Schick Thinks Sex, Big Reptiles and White Coats Sell Razors

shick_shaveLab.JPG

Since Jurassic Park we are wary of anything involving labs, dinosaurs and the promise of sex. But for some odd reason Schick sees this as the perfect formula for their latest slew of homepage-worthy marketing schemes.

We’re experiencing unpleasant early 90’s nostalgia with this Dino Hunters thing they’re doing. The promo page assures the uncertain that “Comedy, sex and nasty ol’ lizards abound in this free game about hunting dinosaurs” – and we don’t know how or why that sells razors (the thought of running one blade, much less four, over gigantor scaly skin makes our stomachs clench) but perhaps it does.

The sex component is a burden mainly carried by the token ditzy blonde Candy. In a perfect world hot cartoon characters would be smart and not vapid because the point of being able to create is to correct the shortcomings of reality, yeah? No.

If you’re not sufficiently freaked out by Jurassic Park with razor blades hit the Shave Lab, where the somber Dr. Blade and Dr. Smooth will most certainly poke the remnants of your brain cells into frothy oblivion – like pretty pink bubbles.

Finally, because if you’re going to suck hard you might as well do it in threes, there’s Power of 4, which will guide you through gleefully into “a state in which an individual experiences increased levels of attention, believability and getting-away-with-things-ness.”

Oh hell yes. We’re totally getting four blades on a plastic rod now.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

9 small ways genuinely warm people make life better for everyone around them

9 small ways genuinely warm people make life better for everyone around them

Hack Spirit

8 things adult children remember most about parents who made them feel understood

8 things adult children remember most about parents who made them feel understood

Hack Spirit

A lot of people raised in the 1960s and 70s never heard the adults in their lives say they were proud of them — and some quietly spent the next fifty years trying to earn what was already true

A lot of people raised in the 1960s and 70s never heard the adults in their lives say they were proud of them — and some quietly spent the next fifty years trying to earn what was already true

Global English Editing

7 subtle signs someone may quietly resent your success

7 subtle signs someone may quietly resent your success

Hack Spirit

By your 30s, you start realizing these 9 things matter far less than you thought

By your 30s, you start realizing these 9 things matter far less than you thought

Hack Spirit

8 things parents say that make adult children feel closer to them

8 things parents say that make adult children feel closer to them

Hack Spirit