Learn to Distinguish Between Storks. Because One of ‘Em Isn’t Carrying Children

  • 1 min read
vlasic-stork-child.jpg

Some storks bring you children. But watch out for the one with the glasses; he’s got nothing but pickles.

Publicis & Hal Riney, SF are helping to reposition pickle company Vlasic. Much of the effort revolves around reviving its 34-year-old stork icon.

The stork’s personality was modeled off Groucho Marx and is now featured in TV ads* as a quirky friend of the family. Vlasic’s tagline was also changed to “That’s the tastiest crunch I ever heard.”

The campaign debuted May 14th on TV, online and on the radio. The updated Vlasic site is AJAXed to the hilt, and a current contest seeks infants for Vlasic Stork Baby 2008. (Pickle model! Way to start the child off right.)

Fun fact: pickles are the food most associated with pregnancy cravings. Who better than a stork to bring them? You can chomp resentfully while waiting for that other stork to come back with your kid.

—

*We don’t have any, but we promise to find some soon.

Picture of Steve Hall

Steve Hall

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