Monster.com’s “Your Call is Calling” campaign has been a buzzkill since launch, particularly against CareerBuilder’s darkly funny “Start Building.”
But “The Stork” — a :60 spot by BBDO, NY for Monster — begets a bit of greatness.
You know that “What hath God wrought!” look your parents give you when you talk about what you do for a living? Apparently storks do it really well. Two hours later, we’re still wallowing in quiet shame.
Jokes aside, the ad left us with a sense that there’s magic and meaning in what a person chooses to do with his life. It’s melancholy, well-timed and worth the watch.
If you didn’t get it, or found the spot confusing, chin up; you are well-defended.
Dissatisfied with a certain yawning transition, Bob Garfield called the ad “monstrously flawed” and, in his comment section, did his best to make those who did get it feel decidedly single-celled. (It was probably the convoluted hepatitis comparison.)
Way to win ’em, Sally Sunshine.
