Hotel Room Hotties Aside, Diesel Takes on Global Warming

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Following up on it Heides website takeover, Diesel has introduced its Spring and Summer 2007 fashion line with a new site, promoted by nicely artified electric trolleys, that takes on the theme of global warming. It professes the need to acknowledge global warming but realizes we can’t stop our lives because of it and illustrates how we can enjoy laying about a world ravaged by global warming. It also offers up ten tips people can use to minimize global warming which include having sex (it generates heat), insulate your home with recycled denim, never take a shower and eat red meat in a restaurant (it saves on your home refrigeration and ills cows which cause damagaing mathane gases when they fart).

The site also points to stopglobalwarming.org and offers Al Gore’s An Inconvenient Truth for purchase. Whether or not you think global warming is human-caused or just a natural, cyclical temperature change, this site is nicely done. Afterall, who wants to see the same thing everytime the visit a website?

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Steve Hall

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