When someone sends us something they describe as “sexy and juicy,” our attention perks up. So off we shot over to the Diesel site where, beginning today and running through Friday, two girls in their underwear are holding a guy, a Diesel sales rep, hostage webcam-style on a bed in a hotel room. The set up has five camera angles to choose from and the ability to chat with the two girls. Though intriguing, as with most live webcam set ups, the quality is bad and video and audio continuously cut in and out. That’s no way to enjoy hotties of either sex. Perhaps they’ll get it right after a while. OK, now it’s working fine. Aside from pure tantalization, we’re not quite sure how this is going to sell any product for the company. Oh wait. This is advertising. It’s not suppose to sell. It’s suppose to amuse. Our bad.
One commenter likes the effort very much, writing, “Diesel got balls. This idea is not really that mind-bogging. All it takes is courage. Courage to take the first page off-line. Courage to swap the logo. Courage to confuse. Courage to think fresh. Nice.”
Here’s the YouTube “ransom” video. Apparently, the girls want Diesel to change the name to Heides.
Hmm. The more we watch this, the more we can’t stop watching. Right no, they’re waxing the guy! There’s power in voyeurism, we guess. Either that or we are obsessed with all things advertising. Likely, it’s the latter. And the girls. Yes, the girls. Enjoy.
