Hardee’s Says Size Does Matter

Steve Hall

Nov. 29, 2004
1 min read

Leave it to Hardee’s to get us all excited about advertising again. Like any good journalist, we’re just trying to bring you the news in a timely fashion but when we saw this new Hardee’s ad, we got a big case of ADD and couldn’t stop our finger from hitting the Play button over and over and over. To promote its new Double Burger, this Hardee’s ad makes sure we understand size certainly does matter. Instead of a model riding provocatively atop a mechanical bull, Hardee’s enlists the talents of a woman capable of “servicing” the needs of those no matter their size.

Oh yea, there were some other ads to see on this week’s Ad Age TV Spots of the Week.

Dave makes his reappearance in Wendy’s 35th. A guy dies for DirecTC sports. Peugeot spark toy envy. Peter Dyson marvels at his vacuum design even though Consumer Reports doesn’t like it. And Mountain Dew brings out those Spy vs. Spy guys again.

Steve Hall

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Hardee’s Says Size Does Matter

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I’m 65 and I’ve run every single morning for four years since retiring — and the honest truth is I’m not running toward health or longevity, I’m running away from the terrifying silence of a house where nobody needs me anymore

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