Bordering on clothed porn, Hardee’s, last month, launched a television commercial featuring the very hot Camerson Richardson writhing, to the tune of Foghat’s Slow Ride, atop a mechanical bull while having oral sex with a burger. Oh wait. She was just eating the burger. It was hard…to tell until viewing a few times. Promoting the chain’s new Western Bacon Thickburger and capitalizing on men’s fascination with women humping inanimate objects, the spot follows the tried and true strategy of association: Hardee’s equals hot women, hot women eat at Hardee’s, I’m going to eat at Hardee’s. Or, perhaps, it just caused the sudden, uncontrollable urge to have sex. All good. As the ad says at the end – Eat Right. Exercise More.
