Maybe Hanes is a little sexier than we thought. The company has enlisted the aid of four relatively cute girls (dubbed The Comfort Force) to ask strange men to change their underpants. Clever. We do that all the time to no positive result, but then again we’ve never organized ourselves into a coalition.
See campaign site here.
Push the envelope further, Hanes – have said Comfort Force test the aerodynamics of your product at a local concert. We’re sure small-time band geeks would appreciate having (clean) panties thrown at them.
