OK first of all, who knew Diesel made clothes for kids? And who would assume they did given the nature of most of their past advertising work which has included bondage, strippers, near nudity, porn, a meat puppet, disco dancing, S&M and voyeurism. Not exactly child-friendly behavior.
But that hasn’t stopped the brand from going after kids. Sadly, though, they appear to be having a tough time getting the word out. A six minute video which some might call enchanting and worthy of being called a film has been on YouTube since September 29. It’s received just 2,212 views and no comments. What’s up with that?
In the video, several kids wearing the latest Diesel fashions go on a mystical journey that looks more drug-induced than Alice in Wonderland.
AdFreak’s David Gianatasio likens it to a mashup of “Dr. Seuss, J.K. Rowling, Jules Verne, Terry Gilliam and H.R. Pufnstuf-era Sid and Marty Kroft.”
For sure, it’s not your average kids clothing ad. But isn’t that the point? Isn’t that the challenge? For one brand to set itself apart from another? This video does that for Diesel. Too bad no one’s watching it.
