Imagine for a second that dating sites are people. There’s something to be said about a dude that just seems comfortable in his own skin as opposed to one that’s constantly changing tacks.
Ad text on this simple Yahoo! Personals piece reads, “If you’re ready to settle down, but not ready to grow up … then you’re ready to meet someone on Yahoo! Personals.”
Simple. No boob-tacularity or cock jokes. No cheesy love hook or douchey common interest talk (the ad equivalent of “Hey baby, what’s your sign?”).
And it works.
