Match.com has this incredible knack for drawing our attention – mainly because they can’t hold together a consistent ad campaign, as evidenced here and here and here and here and here. Here they even try being somebody else for awhile.
Anyway, we recently came across this banner ad that uses the pun “Heavy petting” to invite users to enter their pet preferences for a different take on the whole matching thing. We were later brought to this puppy love landing page.
Animal humor always weirds us out when it’s too closely related to the topic of hooking up. But more importantly, didn’t True already pull out the pet prattle?
