So BMW’s Mini Cooper did the whole robot car thing with help from Crispin Porter & Bogusky. Now it’s Citroen’s turn. The UK French car maker has created an ad which transforms a Citroen C4 into a pop star dancer The :30 spot was created by Euro RSCG London and Justin Timberlake’s choreographer, Marty Kudelka who performed the dance while wired to a bunch of computers which copied his moves. The moves were then converted, using 3D animation software, into the moving car parts. In the spot, the car/robot grooves to Jacques Your Body (make me sweat) by electronic dance-pop outfit, Les Rythmes Digitales. The spot can be viewed here. Thanks to Adrants reader Rick Bruner for the point.
