NYT Catches Up on Month Old Mini Cooper Robot Story

  • 1 min read

Crispin Porter & Bogusky have had an “interactive fiction” campaign going for more than a month where several web sites have been set up tracking an engineer who is building a robot out of Mini Cooper car parts. This is the agency that brought us the Subservient Chicken too. Great stuff.

The agency plans to “reveal” the campaign next month with a wall poster campaign in major markets.

Picture of Steve Hall

Steve Hall

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