As loyal readers know, it’s be a long, long time since we’ve had reason to cover anything related to Britney Spears what with her recent transformation from pop goddess to tabloid trailer trash. But, perhaps, now there’s reason to bring Britney back to the pages of Adrants by noting a group of Spears’ fans has launched a site called DivorceKevin, a site calling for Brit to dump dancer/hubby Kevin Federline. Sure to provide gossipists plenty of schadenfruede, SoftPedia reports the front page of the site contains two pictures of Spears, one pre-Kevin and one post-Kevin that clearly illustrate her fall from grace. An opening statement on the site reads, “Welcome to the home of the anti-Kevin movement. Are you sick of seeing the train wreck that is Britney and Kevin? Sign the K-Fed Up Petition, grab your Divorce Kevin gear and help Britney remove the boil that is Kevin from herself and her payroll!”
For years, regardless of what anyone thought of her music, Spears reigned supreme as pop queen and ad babe. She graced the cover of the New York Times, appeared in many Pepsi ads, appeared in Japanese tea commercials, got into a legal marketing tussel with Skechers, owned Yahoo’s buzz index for years, hosted a promotion kickoff weekend for the NFL, caused gossip columnists glee when she kissed Madonna during the 2003 MTV Music Video Awards, caused uncontrolled drooling with her Rolling Stone cover appearance, got married to a childhood friend for two days, starred in the big budget U.K. Pepsi gladiator commercial, signed a deal to develop and promote an Elizabeth Arden cosmetics line, then in September 2004 began her long slow decline by marrying Federline, doing a UPN reality series with Federline and appearing pregnant on the cover of Vanity Fair.
While we’d hope Spears and Federline are adult enough by now to realize what’s best for them given that there’s a child in the mix, we can’t help but sense she’d be better off without him and to consider returning to what she does best: being the pop star that millions of teens, tweens and marketers the world over can adore, be jealous of and make fun of all at the same time. No doubt, she needed a break from a life likely more insane and freak show-like than any one of us will ever know but it’s time for her to come home to her fans and regain the poppish glamour she once had.
