Ask, Ask a Ninja Get Together for Algo’s Sake

Steve Hall

May. 22, 2007
1 min read

While we thought their last algo campaign was kind of lame, we did admire Ask.com’s attempt to get people actually involved with the search engine.

Keeping with that, Ask has partnered up with Ask a Ninja. Puppetvision points us to a new ninja video called Ninja Sayings, where the ninja takes everyday vernacular and gives it ninja roots. (We have always known, for example, that “OK” actually means “zero kills.”)

At the end of the video you’re invited to look a word up on Ask.com. After you do that you get a bonus ninja video, which makes up the top search result.

We like it: good clean interactivity, minimal commitment, instant reward. How often can you say that about a campaign that bounces you from one site to another? Not often.

NewTeeVee points out Ask a Ninja is now powered by Castfire, whose audio/video CMS tool they’ve been using to serve their fare on the Ask site.

This goes to show that the old adage “when in doubt, find a ninja” is actually sound.

Steve Hall

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Psychology says people who can’t stick to habits aren’t lazy or undisciplined — they’re trying to force routines onto a nervous system that was never taught to regulate itself, and every failed attempt reinforces a story about themselves that started in childhood

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I moved to a small village in Tuscany after my retirement and spent the first three months thinking I was on vacation, until I realized I was actually grieving a life I never had the courage to live

Global English Editing

I stopped sharing good news with my oldest friend because every time something went well for me, she’d go quiet for two weeks. I finally understood that her love for me had a ceiling, and it was set exactly at her own level of happiness.

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Psychology says people who can eat alone in a restaurant without their phone have reached a level of self-assurance that fewer than 15% of adults ever develop

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