While we thought their last algo campaign was kind of lame, we did admire Ask.com’s attempt to get people actually involved with the search engine.
Keeping with that, Ask has partnered up with Ask a Ninja. Puppetvision points us to a new ninja video called Ninja Sayings, where the ninja takes everyday vernacular and gives it ninja roots. (We have always known, for example, that “OK” actually means “zero kills.”)
At the end of the video you’re invited to look a word up on Ask.com. After you do that you get a bonus ninja video, which makes up the top search result.
We like it: good clean interactivity, minimal commitment, instant reward. How often can you say that about a campaign that bounces you from one site to another? Not often. This goes to show that the old adage “when in doubt, find a ninja” is actually sound.
NewTeeVee points out Ask a Ninja is now powered by Castfire, whose audio/video CMS tool they’ve been using to serve their fare on the Ask site.
