Zune Goes Silent, Stays Pretty, Over Times Square

stardust zune.png

The Zune is getting mighty sexy ad-wise. (Not like Microsoft hasn’t got the blow to cash — er, the cash to blow.)

The brand enlisted TAG, SF to build a silent spot for the 20-foot GeoffreyTron billboard in Times Square. The final product, Zune Tron, made use of work by Stardust, whose job it was to enliven the spot without use of actual sound. That’s a tall order considering the product is an MP3 player, but it turned out damn pretty. It must have been gorgeous in person.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

The words people choose under pressure — and what they signal to others

The words people choose under pressure — and what they signal to others

Global English Editing

The cost of getting it right: procrastination in the writing process

The cost of getting it right: procrastination in the writing process

Global English Editing

9 small signs someone has built a life they actually want, not one they were told to want

9 small signs someone has built a life they actually want, not one they were told to want

Hack Spirit

8 small signs someone was the dependable child in their family

8 small signs someone was the dependable child in their family

Hack Spirit

9 things deeply curious people do that make ordinary days feel interesting

9 things deeply curious people do that make ordinary days feel interesting

Hack Spirit

The difference between editing and proofreading (and why it matters for your work)

The difference between editing and proofreading (and why it matters for your work)

Global English Editing