Zoey Deschanel, Samuel L. Jackson in New iPhone Siri Ads

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Check out the new iPhone Siri ads featuring Samuel L. Jackson and Zoey Deschanel. Jackson’s is called Date Night and shows him preparing for the evening. Deschanel’s is called Rainy Day and shows New Girl figuring out what she’s going to do on a rainy day.

Picture of Steve Hall

Steve Hall

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Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

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