In this world of sports stadiums named after brands, product placements intruding upon content and logos affixed to everything including foreheads, Zodiac Vodka has decided not to up the anti. In a series of print ads, the distiller has positioned itself as the official sponsor of everything. The ads contains headlines such as, “Life is always half full” paid off with the tagline, “Zodiac Vodka. Official Sponsor of Optimism.” Others include “If opposites attract, how come positive wants nothing to do with negative”? paid off by, “Zodiac Vodka.
Official Sponsor of Physics.
