Copyranter gives a quick review of a recent YKK zipper ad which has a visual of zippers tricked out to look like spiders and the tagline, “Fashionable by Nature.” His conclusion? “OK, I fucking HATE ‘Fashionable by Nature.’ Lazy fucking line. We’d have to agree and would also add associating spiders with zippers is just going to make people suffer through a fit of arachnophobia every time they touch their zipper. Zippers. Spiders. Who’s “creative” brain did this come out of?
