YouTubers Sam and Ralph Rap For MTV Switch Campaign

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mtv_switch.jpg

As part of of MTV’s global warming awareness Switch campaign, YouTube celeblets, Sam and Ralph of “Mutherfuckin’ Tea” fame were tapped by Cake to create a video about climate change. The result is quite funny.

MTV Switch has been put together in a collaboration by six ad agencies – Cake, 180 Los Angeles, Lowe Worldwide, Ogilvy, Wieden & Kennedy, 12 and Y&R – and will run across MTV’s 55 TV channels in 162 countries. The agencies did not charge for their work on the campaign.

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Steve Hall

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