As part of of MTV’s global warming awareness Switch campaign, YouTube celeblets, Sam and Ralph of “Mutherfuckin’ Tea” fame were tapped by Cake to create a video about climate change. The result is quite funny.
MTV Switch has been put together in a collaboration by six ad agencies – Cake, 180 Los Angeles, Lowe Worldwide, Ogilvy, Wieden & Kennedy, 12 and Y&R – and will run across MTV’s 55 TV channels in 162 countries. The agencies did not charge for their work on the campaign.
