Youth Marketing Company Gets It Right

Steve Hall

Aug. 01, 2005
1 min read

So we finally got around to reading today’s MediaPost newsletter and, upon opening it, were instantly attracted to an ad for alloy media + marketing which is promoting its 2005 College Explorer Youth Study. The ad, with the ubiquitous, exposed hottie-belly, is accompanied by the headline, “It’s not what you think. It’s what we know.” The ad then animates to a frame promoting the study. This ad does three things brilliantly. It grabs attention. It debunks stereotypes. And it promotes a study that, one assumes, paints a realistic picture of the college market rather than the standard, Spring Break, thong-wearing, sex-crazed image we’re all so fond of writing about. Of course the full image on the study order page sort of brings it all back home.

Knowing this site’s audience, Alloy should really be advertising that study here.

Steve Hall

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Psychology says the most dangerous narcissists aren’t the loud, grandiose ones — they’re the quiet martyrs who weaponize their suffering so skillfully that you end up apologizing for things they did to you

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I thought retirement would mean freedom, but at 66 I’ve discovered it actually means waking up every day knowing that nobody’s schedule depends on you anymore — and that the invisibility of not being needed is its own particular kind of grief

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