A new MossWarner-created print campaign from digital security firm Beyond Trust features a cast of evil-doers and aims to call attention to one of the biggest and often overlooked security threats; your fellow employees.
The strategy places a face on the seemingly trustworthy employee who, often times have access to a company’s most valuable data, could in fact wreak digital havoc. Three types of internal threat are portrayed: the disgruntled employee, intent on doing harm; the well-intentioned, accidental security breach; and the hacker whose stolen employee identity lets her appear to the system as an insider.
The campaign targets IT administrators, compliance auditors and CIO/CSOs at Global 2000 companies with compliance and security requirements. It breaks in August issues of digital security trade publications such as CSO and SC. Online and direct will support print.
We particularly like some of the campaign’s headlines which include, “Network Manager. Server Czar. Duke of Disaster” and “Office Administrator. Desktop Diva. Oops Opportunist” which, likely, unwittingly portrays the office manager as a blithering idiot.
