So apparently a Japanese couple went to Italy and were treated poorly. They subsequently trashed the country as a tourist destination. Understanding the potential tourism loss from a country the size of Japan, they turned on the Italian charm and begged the Japanese to Please Don’t Go.
Or it’s just another marketing ploy. Either way, three’s the ubiquitous Facebook group so the Japanese and the Italians can get it on virtually and repair their differences.
TBWAItalia and Agency.com (nope, we’re not gonna say it) are to thank for this.
