Show Me Some Lube, a viral-intended love letter to us from our cars (courtesy of Serve Assist), is a handy demonstration of how even businesses on a shoestring budget can showcase their creativity and draw traffic to their services.
The language doesn’t reek of cool-hunter. We can picture our cars lying propped up on a canopy bed with a feathery purple pen jutting out the side of its hood as it dreamily scrawls. We also like the use of car images to make sexual suggestions. But considering the potential of this neat hodgepodge of adolescence, low-riders and sex, it’s pretty one-dimensional and we hope they do more with it.
