Your Car is a Chum, a Love Interest, a Family Member.

  • 1 min read
aamco-car-care.jpg

Our intimate dependence on cars — and weird tendency to humanize them — lies at the heart of AAMCO’s “Romance of the Road” campaign, a $30 million effort that marks the largest in its 46-year history.

AAMCO is a wee “neighborhood” car repair shop that operates alongside over 900 dealers nationwide. Its ads are running on YouTube and can be found by their respective topics:

o “Old Friend“:

o “Love Affair“:

o “Family Member“:

It’s just good old fashioned neighborhood joint advertising: pretending your irrational motor affection is rational, then positioning the AAMCO rep as benevolent knight in shining armour. Kitschy but classic, salt-of-the-earthy. Coulda run today, 20 years ago or, hey, 5 years from now.

Picture of Steve Hall

Steve Hall

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