We’re not quite sure a brand would associate themselves with life-threatening lightning but McCann-Erikson New York has chosen to for Verizon’s Blackberry Storm 2. Of course, the lightning in this commercial isn’t really killing anyone. Rather, it’s giving birth to the new Storm. That not so minor detail wasn’t exactly clear to us at first. Then again, we’ve been known to be a bit dumb hen it comes to stuff like this. Kinda like a Verizon Dumb Dad, actually.
Anyway, our press contact wouldn’t be happy if we didn’t mention Digital Domain was behind the CG work in the commercial and “did a huge amount of ground augmentation, added CG smoke and post-explosion debris, created an entirely CG Blackberry Storm 2 phone, and provided on-set CG supervision.”
Check out the work here.
