All kinds of studies have come out saying young men aren’t watching TV any more. But some studies say they are watching more and others say they are playing games instead. What’s a media planner to do? Read this MediaPost article and find out.
The bottom line, though, is fragmentation is occurring at exponential rates. There’s too much media to choose from. While some welcome it, others are overwhelmed by it. Television isn’t going away. It’s going to change with the times. It will chase the money just like any other good business.
