Here’s an interesting, if odd, approach to promoting a show and train ticket offering from a travel agency.
On April, 8th and 9th, Voyages-sncf.com, with help from TBWAParis, created an interesting installation on the streets of Paris with some oversized interactive figures.
Passersby could hear Ave Maria sung from a 1,500lbs silicon mouth, take a shower with a 43 sq.ft inked rugbyman, peek under Marilyn Monroe’s 300ft long skirt or transform a bus shelter into a night club by touching a funk singer’s torso.
Yea, we have no idea how all that promotes a travel agency offering either.
