You Wish, Microsoft.

  • 1 min read
msn-rockout.jpg

We love internal propaganda. The thing is, Microserf or otherwise, nobody feels this way about Vista. NOBODY. And if they did, they damn well wouldn’t rock out like it’s 1999.

I’m in the ad:tech press room watching this video (thanks, MTLB), and the guy next to me — a writer for VentureBeat — just burst out laughing. “I just finished watching that right now,” he said. “Oh man. I need to go lie down.”

Every time the room gets a little quiet, he starts laughing uncontrollably all over again.

Picture of Steve Hall

Steve Hall

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Sociologist Erving Goffman’s research on what he called civil inattention found that the small, wordless adjustments strangers make for each other in shared public space, stepping aside, angling a cart, holding a gap, function as a form of social coordination just as real as speech, even though nothing is ever said.

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