To combat the fact one in five women suffer from eating disorders, Enosh, the Israeli Association for Mental Health, is out with an ad that has a woman in her underwear getting “eaten” by creepy-looking, snake-like skeleton creatures. It’s all to convey the fact eating disorders like bulimia and anorexia are “dead scary.”
And so it seems, the campaign, created by TBWAYehoshua, aims to get women to imagine they have creepy-looking, snake-like skeleton creatures swirling around their midsections…unless they go out and down a few Big Macs. Or at least a salad or two.
