It’s a high-cholesterol take on Apple’s design-makes-the-man ethos.
This was part of an in-office Christmas promo for the employees of Shackleton Direct. Packages included a CD, manual and “iKnife.” The site somehow generated 400,000 visits across Latin internet audiences and 100,000 YouTube views, says Shackleton.
In exchange for serving as muse, the team sent an iHam package to Steve Jobs. Awww.
