We all want to sell the world. A new doc out takes a look at the iconic “Guerilla Heroico” y’all know and love, Che Guevara for the new kids, and, which most of advertising has exploited quite nicely. With takes from people like Antonio Banderas, director Trisha Ziff takes a look at the origins of the initially copyright free image that now sells everything from Hope to coffee mugs. (Below.)
You Say You Want a Chevolution, Well, You Know
We all want to sell the world. A new doc out takes a look at the iconic “Guerilla Heroico” y’all know and love, Che Guevara for the new kids, and, which most of advertising has exploited quite nicely. With takes from people like Antonio Banderas, director Trisha Ziff takes a look at the origins of the initially copyright free image that now sells everything from Hope to coffee mugs. (Below.)
Steve Hall
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