Advertising educates for better or worse, and per the CGM trend we’re finding everybody wants to be an advertiser. With this formula in mind, UK-based Cake Group and climate change charity Global Cool throw together Scene Won, a user-generated video competition with a global warming theme. The contest closes on June 30, and the winner nails £5k.
The videos are the usual fare but what’s interesting is the discussion they spark. Is global warming really a problem? Opposing views butt heads for the same marketing space.
If we were Scene Won we’d give the £5k to one of the no-global-warming groups for purely aesthetic reasons just to throw people off-balance. Then you’d have a discussion.
