Check out this subsite, “Who is Fermin?” It reminds us a lot of that Don Fielding thing we loathed so much.
Put together by GrupoW, the subsite is the continuation of a “Let’s Save Fermin!” campaign released in August, which Adverblog covered.
The site brings us to the dusty streets of Pamplona. There’s a man running for his life (Fermin!). The object is to drag a rope backward with your cursor to find out what’s chasing him (which includes a bear, a pack of wolves, a psychotic butcher, a rhino, etc).
Confusingly, once you get to the very end of the rope, the scene changes to an ad for Rexona for Men, which supposedly has a million molecules of antiperspirant protection.
We don’t get it. So would Rexona’s millions of protective molecules put off Fermin’s pursuers, or just ensure him amazingly dry ‘pits while he runs for his fucking life?
