You Know What Makes a Great F*ck? A Lexus

Steve Hall

Apr. 01, 2008
1 min read

Check out Blue, Dots and Blips, three ads by ATTIK for the Lexus IS F. The trick is to drive home the message, “The new Lexus is F.”

And what is F?

“F is everything you thought we weren’t,” the saucy new microsite confidently croons.

Okay, then.

Steve Hall

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