You Don’t Need Hot Women to Sell Men’s Underpants?

Steve Hall

Sep. 10, 2007
1 min read

We like Stanfield’s. We like Stanfield’s because it knows it’s a corny underwear brand (as opposed to the other extreme), worn by a bunch of mama’s boys. Or at least agency John St. does. (It probably doesn’t help that the company is Canadian.)

Stanfield’s latest campaign, “Separating the Men from the Boys,” takes a handful of “unmanly”-men and adds embarrassingly “manly” characteristics to them. One such man brings inordinate heft to an exercise ball. Another turns down guy’s night for book club. And another sports the power of polar-therm by conducting a conversation in a cold freezer.

The audio is slightly disconnected from the video, so try not to let that drive you crazy.

Steve Hall

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You Don’t Need Hot Women to Sell Men’s Underpants?

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Behavioral scientists found that people who survived difficult childhoods don’t just bounce back — they develop a permanent hypervigilance that makes them extraordinarily capable in crisis and unable to relax even when everything is finally okay

Global English Editing

There’s a specific kind of exhaustion that only people who eat lunch with colleagues out of obligation understand. It’s not tiredness from conversation. It’s tiredness from translating yourself into a version that fits a table you never chose to sit at.

Global English Editing

I’m 37 and I’ve read 127 self-improvement books in the last six years and the only thing that actually changed my life was the moment I realized I was trying to fix a version of myself that other people were disappointed in, not the person I actually am

Global English Editing

Psychology says the people who obsessively pack and repack their bags the night before a trip aren’t anxious — they’re processing something much older than travel

Global English Editing

Global English Editing

Most people don’t realize that the ache of loneliness isn’t actually about being alone – neuroscientists say it’s the brain’s alarm system detecting that you’re cut off from the kind of reciprocal attention humans need to regulate their nervous system

Global English Editing