With help from Cactus, ONE Step focuses on protecting the health of young children by encouraging smoker parents to go outside before lighting up.
The narration is soothing and the message doesn’t direct smoking wholesale, although the smoke dragons and flesh-eating ravens — which malevolently circle and eventually engulf the kiddies — make things just uncomfortable enough.
We’ll step outside, and we don’t even have kids. Though this doesn’t provide a gameplan for what to do when little kids walk by, but hey, those ones aren’t yours.*
More on this at raisesmokefreekids.com.
“Ravens“:
“Dragons“:
—
* See that there? That was a joke.
