You Can’t View This YouTube Content But You Can Fly to France for 79 Euros

  • 1 min read

Here’s an intriguing use of YouTube. In an effort to promote their flights to France to French-speaking Belgians, Brussels Airlines, with help from BBDO Belgium, used blocked content videos to achieve this goal.

As background, 40% of French speaking Belgians watch TV programs that are broadcast in France rather than those broadcast in Belgium. When a viewer misses an episode of his favorite TV program, it can be watched later online. Great. But only if you live in France. Belgians see “This content is not available in your country.”

Brussels Airlines leveraged that situation and used these blocked content videos as their medium. They told the Belgians to “Go where this content is available. Fly to France.”

When they clicked through the Belgians could directly book their flight. The blocked content banners achieved a click through rate of 14.58% which hasn’t been the norm since 1994.

YouTube video

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

Psychology says the person who thanks the waiter every single time isn’t performing gratitude — they genuinely don’t experience service workers as invisible, and that’s rarer than it should be

Psychology says the person who thanks the waiter every single time isn’t performing gratitude — they genuinely don’t experience service workers as invisible, and that’s rarer than it should be

Global English Editing
The loneliest version of retirement isn’t having no one to call it’s having a phone full of contacts and knowing that every single one of them will ask “how are you” without actually wanting the answer and you’ve gotten too tired to keep pretending that’s enough

The loneliest version of retirement isn’t having no one to call it’s having a phone full of contacts and knowing that every single one of them will ask “how are you” without actually wanting the answer and you’ve gotten too tired to keep pretending that’s enough

Global English Editing
I found a letter my father wrote to my mother before I was born — and the 3 sentences in it that he never said out loud to anyone in our family while he was alive changed how I understand every conversation he had with me for 40 years

I found a letter my father wrote to my mother before I was born — and the 3 sentences in it that he never said out loud to anyone in our family while he was alive changed how I understand every conversation he had with me for 40 years

Global English Editing
The art of the Sunday call: 8 things that happen psychologically during a 12-minute phone call with an aging parent that neither person will ever name but both people feel

The art of the Sunday call: 8 things that happen psychologically during a 12-minute phone call with an aging parent that neither person will ever name but both people feel

Global English Editing
Psychology says the person who is kind to everyone and close to no one isn’t always lacking in the capacity for intimacy — they’re managing their exposure to it, and management and intimacy are fundamentally incompatible, which is why the closeness they’re managing against never quite arrives

Psychology says the person who is kind to everyone and close to no one isn’t always lacking in the capacity for intimacy — they’re managing their exposure to it, and management and intimacy are fundamentally incompatible, which is why the closeness they’re managing against never quite arrives

Global English Editing
Women who have developed something genuinely beautiful in their character by the time they reach their 60s and 70s aren’t the ones who were always kind — they’re the ones who went through enough to become bitter and chose something else instead, who were let down enough times to close off and decided to remain open anyway

Women who have developed something genuinely beautiful in their character by the time they reach their 60s and 70s aren’t the ones who were always kind — they’re the ones who went through enough to become bitter and chose something else instead, who were let down enough times to close off and decided to remain open anyway

Global English Editing
Load more