Yo T-Dog. Me And The Homies Went Rollin’ Down to Chi Lake

Steve Hall

Jun. 10, 2009
1 min read

OK, so Chicago Lake liquors is an “urban” liquor store with low prices. Why? Because “urban” people can’t afford higher prices? Because suburban white people are cheap and have no problem traveling to “urban” space to get their freak on? Because you can never get enough Crystal or Hennessy?

Aside from all those potential cause group-style alarm bells, this campaign for Chicago Lake Liquors from Brew is not afraid to go all Vanilla Ice on us with every over-done white-guy-goes-black tactic in the book.

Oh this campaign’s got it all. Fat minivan-driving dad goes gansta. Jive talking white boys caught by angry black woman. Refined white dude gets all “pimp tight.”

There will be two reactions to this campaign. Laughter or outrage. Pick one.

We hope it’s laughter. Why? Because white people are white and black people are black. When one tries to become the other, it’s funny. It just is. OK? Deal.

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Steve Hall

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Yo T-Dog. Me And The Homies Went Rollin’ Down to Chi Lake

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Psychology says the loneliest part of being an aging parent isn’t being alone – it’s realizing your children love you but don’t actually enjoy spending time with you, and understanding that gap is something you created decades ago

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Psychology says staying silent in these 8 specific situations isn’t weakness or avoidance—it’s the most precise form of self-respect that most people only learn after saying the wrong thing one too many times

Global English Editing

I raised three kids, worked full time, and kept a marriage together for forty years, and my son told me over dinner that my generation had it easy. I didn’t argue. I just felt something close quietly inside me.

Global English Editing

Psychology says the reason you can’t maintain self-discipline isn’t lack of willpower — it’s that you’re trying to force a behavior your nervous system has learned to associate with punishment, criticism, or being unloved

Global English Editing

Psychology says people who pretend not to see acquaintances in public to avoid small talk aren’t rude—they’re running a very efficient internal cost-benefit analysis that extroverts simply don’t have the software for

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