OK, so Chicago Lake liquors is an “urban” liquor store with low prices. Why? Because “urban” people can’t afford higher prices? Because suburban white people are cheap and have no problem traveling to “urban” space to get their freak on? Because you can never get enough Crystal or Hennessy?
Aside from all those potential cause group-style alarm bells, this campaign for Chicago Lake Liquors from Brew is not afraid to go all Vanilla Ice on us with every over-done white-guy-goes-black tactic in the book.
Oh this campaign’s got it all. Fat minivan-driving dad goes gansta. Jive talking white boys caught by angry black woman. Refined white dude gets all “pimp tight.”
There will be two reactions to this campaign. Laughter or outrage. Pick one.
We hope it’s laughter. Why? Because white people are white and black people are black. When one tries to become the other, it’s funny. It just is. OK? Deal.
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