Yo, Homie. Don’t Play That Incremental Scatter CPM Crap With Me

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What? The guys over at Ripe Digital are fast! No sooner do we share the ‘fact’ rap is one of the top ten ways to get your online video to go viral do we receive this raptastic expression of love for the almighty monetized content syndication. Entitled Ripe Revolution, this video turns the media negotiation process into what it truly is: a drug deal between buyer and seller.

It’s a bit cheesy but if you’ve ever been to a trade show and heard the actual human beings that do this sort of thing, it’s a pretty accurate representation. Don’t miss the shout outs to the agencies at the end of the video.

Picture of Steve Hall

Steve Hall

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I’m in my 50s and I recently apologized to my adult child for something I did when they were twelve. They said they didn’t remember it. The thing that broke me wasn’t their forgiveness — it was learning I’d carried guilt for decades over a wound that only existed in my body.

I’m in my 50s and I recently apologized to my adult child for something I did when they were twelve. They said they didn’t remember it. The thing that broke me wasn’t their forgiveness — it was learning I’d carried guilt for decades over a wound that only existed in my body.

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Research suggests people over 60 who keep an immaculate home but feel chaotic inside aren’t contradicting themselves, they’re compensating — the external order is a containment strategy for internal disorder, and the cleaner the surfaces the more likely it is that something underneath is being managed through control because it can’t be managed through expression

Research suggests people over 60 who keep an immaculate home but feel chaotic inside aren’t contradicting themselves, they’re compensating — the external order is a containment strategy for internal disorder, and the cleaner the surfaces the more likely it is that something underneath is being managed through control because it can’t be managed through expression

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Nobody talks about why turning 60 feels more significant for women than men – it’s the age when culture stops pretending you’re sexually viable and you have to rebuild your entire sense of worth from scratch

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I’m 65 and I’ve started just admitting immediately when I forget someone’s name instead of pretending I remember — and what shocked me is how many people say they forgot mine too, and how much lighter the conversation feels when we stop performing perfect recall

I’m 65 and I’ve started just admitting immediately when I forget someone’s name instead of pretending I remember — and what shocked me is how many people say they forgot mine too, and how much lighter the conversation feels when we stop performing perfect recall

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I have a perfectly good smartphone with a notes app I know how to use, but every Sunday I still write my weekly tasks on a piece of paper that sits on my kitchen counter — because at 65, I’ve learned that seeing something in my own handwriting makes me accountable to myself in a way a screen notification never could

I have a perfectly good smartphone with a notes app I know how to use, but every Sunday I still write my weekly tasks on a piece of paper that sits on my kitchen counter — because at 65, I’ve learned that seeing something in my own handwriting makes me accountable to myself in a way a screen notification never could

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Research suggests the retirees who report the highest life satisfaction aren’t the ones who finally relax — they’re the ones who found a purpose that exists independent of achievement, recognition, or being needed

Research suggests the retirees who report the highest life satisfaction aren’t the ones who finally relax — they’re the ones who found a purpose that exists independent of achievement, recognition, or being needed

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