Apparently a lot of people die from second hand smoke in Louisiana. New work from New Orleans-based agency Trumpet for the Louisiana Campaign for Tobacco-Free Living is approaching the dangers of smoking by highlighting the dangers of second hand smoke.
In one commercial, shot using the much overused overlapping voice track technique, a collection of people point out the facts surrounding second hand smoke exposure and how many people in Louisiana have been affected. In a second spot, the story of one of the women featured in the first spot is highlighted. She tells the story of Louisiana, an environment in which, apparently, everyone smokes and how her mother and how she died because of living in that environment.
While we can’t fault the campaign for it’s effort, we can’t seem to get excited about it either. It seems all these “don’t smoke” and “second hand smoke is bad” efforts just blur together after a while and become as innocuous as a laundry detergent ad.
